Privacy Policy

Paulo Alexandre Rosendo Unipessoal, Lda (hereinafter referred to as the “Company”), responsible for operating the professional cleaning services under the brand name “Toque Mágico ®”, is committed to protecting its clients’ personal data and respecting their privacy in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR).

This Privacy Policy explains:
– What personal data we collect and process, and why;
– How we use this data;
– The choices we offer, including how to access and update your information.

1. Data Controller
The data controller is Paulo Alexandre Rosendo Unipessoal, Lda, headquartered at Rua de Santa Teresinha, 3C, 2840-399 Seixal. For any questions regarding this policy, you may contact us at geral@toquemagico.eu.

2. Legal Basis for Collecting and Processing Personal Data
By accessing and using our website, its content and/or our services, you freely and expressly consent to the collection and processing of your personal data by the Company under the terms set out in this Privacy Policy.
Data collection may occur when:
– You subscribe to our newsletter by email or through our website;
– You register or participate in events organised by the Company;
– You use our booking or enquiry services, or interact with our websites.

3. Types and Purposes of Data Collected
We may collect the following types of personal data, depending on your interactions with our company:

4. Purposes of Data Processing
We collect personal data for the following purposes:
• Communication and Marketing: To send personalised promotional communications and run advertising campaigns on platforms such as Google Ads, META (Facebook and Instagram), and offline channels like SMS and postal mail.
• Targeted Advertising and Remarketing: We use data to create custom audiences and target ads through cookies and third-party platforms (Google Ads, META), offering relevant ads based on site behaviour.
• Customer Service: To respond to questions or information requests.
• Website Improvement: To analyse user behaviour and enhance navigation.

5. Sharing Data with Third Parties
Your data is only shared with service providers acting on our behalf, such as:
– Email marketing and advertising services for sending personalised campaigns (Google Ads, META).
Personal data may be shared with third parties only when required to meet legal or judicial obligations.

6. Automated Decision-Making
The Company’s website may automatically collect information about your visit, such as IP address, interactions, and pageviews, for browsing analysis and targeted advertising purposes.

7. Cookies and Similar Technologies
We use cookies on our website to improve user experience and for marketing purposes, including remarketing and personalised advertising.
Types of cookies used:
– Essential Cookies: Required for the basic operation of the website.
– Analytics and Marketing Cookies: Used to track user behaviour and deliver personalised ads through platforms like Google and META.
You can manage or disable cookies in your browser settings. For personalised advertising, you can opt out by following the instructions on the advertising platforms.

8. Security Measures
The Company adopts appropriate technical and organisational measures to protect personal data against unauthorised access, loss, destruction, alteration, or disclosure. However, we alert that the Internet is not completely secure, and transmitted data may be exposed to vulnerabilities.

9. Data Retention Period
Personal data is retained only as long as necessary for the purposes described in this policy, or as required by law. The specific period depends on the type of data and its processing purpose.

10. Data Subject Rights
Under the GDPR, you have the right to:
– Access your personal data and request a copy.
– Correct or delete inaccurate or outdated data.
– Restrict or object to processing for marketing purposes.
– Withdraw consent at any time, without affecting the lawfulness of prior processing.

To exercise these rights, contact us at geral@toquemagico.eu.

11. Changes to the Privacy Policy
We reserve the right to update this Privacy Policy. Any changes will be published on our website, and continued use of the site implies acceptance of the new policy.

TERMS AND CONDITIONS

1. Acceptance of Terms
By using the Toque Mágico ® website, you agree to these Terms and Conditions. If you do not agree, please do not use our services.